About
Permutive
Permutive was founded in the UK in 2014 by Joe Root and Tim Spratt – Entrepreneur First and YCombinator alumni.
Due to our patented edge technology, we’ve attracted the attention of global investment partners like EQT Ventures, Octopus Ventures, ACE & Company, and SoftBank Investment Advisers, which have invested in Permutive to the tune of $105m to date.
Permutive’s mission is to rebuild data in advertising to protect privacy. Publishers, advertisers, and media owners work with Permutive to do business more safely and predictably. The platform collects, analyzes, models, and integrates first-party data using patented Edge technology, enabling businesses to engage and monetize audiences easily and profitably.
Trusted by the world’s largest publishers
Over 150 premium publishers rely on Permutive to drive over $1B in audience ad-spend. Our customers include News Corp, Hearst, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, The Washington Post, Business Insider, Hubert Burda Media, Condé Nast, Globo, Corus, Hello! and Reworld Media, and some of the worlds largest brands.
With Permutive, publishers get comprehensive data collection and enrichment, seamless activation across direct and programmatic channels, and robust insights, analytics, and predictions. Our advertisers can collaborate directly with publishers for a privacy-safe way to reach their full audience – authenticated or otherwise.
