Privacy Archives - Permutive https://permutive.com/resource-library/topics/privacy/ Audience Platform - Permutive - Grow your data revenues Mon, 14 Apr 2025 10:56:34 +0000 en-GB hourly 1 https://permutive.com/wp-content/uploads/2024/05/favicon.png Privacy Archives - Permutive https://permutive.com/resource-library/topics/privacy/ 32 32 POSSIBLE Conference & Expo https://permutive.com/resource-library/events/possible-miami-conference-expo-2025/ Fri, 11 Apr 2025 20:03:30 +0000 https://permutive.com/?post_type=event&p=13829 Our team will be on hand to show you how Permutive’s platform helps the buy-side maximize addressability, improve ROI, and future-proof their data strategy.

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]]> Solving the advertising reach crisis https://permutive.com/resource-library/press/solving-the-advertising-reach-crisis/ Mon, 26 Feb 2024 11:39:51 +0000 https://permutive-staging.devcms.info/blog/?p=4403 As the industry moves closer to third-party deprecation, the critical opportunity for advertisers and publishers lies in direct partnerships and data collaboration.

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]]> Inspirational Woman: Chloe Grutchfield, VP of Products, Permutive https://permutive.com/resource-library/press/inspirational-woman-chloe-grutchfield-vp-of-products-permutive/ Mon, 20 Nov 2023 18:26:09 +0000 https://permutive-staging.devcms.info/blog/?p=4319 A Q&A with Chloe Grutchfield on her role at Permutive, a career in technology, and overcomning challenges along the way.

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]]> How to grow deal revenue with insights to extend brand reach https://permutive.com/resource-library/blog/how-to-grow-deal-revenue-with-insights-to-extend-brand-reach/ Mon, 18 Sep 2023 17:53:49 +0000 https://permutive-staging.devcms.info/blog/?p=4211 This article focuses on Permutive’s new product, Prospecting, which accelerates publishers’ direct deal pipeline.

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]]> How first-party data is helping The Independent build better audiences for advertisers https://permutive.com/resource-library/blog/how-first-party-data-is-helping-the-independent-build-better-audiences-for-advertisers/ Thu, 17 Aug 2023 09:40:49 +0000 https://permutive-staging.devcms.info/blog/?p=4185 The post How first-party data is helping The Independent build better audiences for advertisers appeared first on Permutive.

]]> Permutive successfully completes the SOC 2 and SOC 3 audits https://permutive.com/resource-library/blog/permutive-successfully-completes-both-the-soc-2-and-soc-3-audits/ Tue, 11 Jul 2023 13:29:44 +0000 https://permutive-staging.devcms.info/blog/?p=4121 The post Permutive successfully completes the SOC 2 and SOC 3 audits appeared first on Permutive.

]]> GDPR five years on: Comment from Husna Grimes, VP Global Privacy at Permutive https://permutive.com/resource-library/press/gdpr-five-years-on-comment-from-husna-grimes-vp-global-privacy-at-permutive/ Thu, 25 May 2023 17:10:13 +0000 https://permutive-staging.devcms.info/blog/?p=3912 The post GDPR five years on: Comment from Husna Grimes, VP Global Privacy at Permutive appeared first on Permutive.

]]> Three steps to becoming a modern media company https://permutive.com/resource-library/blog/three-steps-to-becoming-a-modern-media-company/ Thu, 02 Feb 2023 18:08:15 +0000 https://permutive-staging.devcms.info/blog/?p=3576 The CTV ad ecosystem is ripe for innovation regarding audiences and targeting; here are three considerations for becoming a modern media company.

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]]> Four things we learned about user opt-out and ad serving https://permutive.com/resource-library/blog/four-things-we-learned-about-user-opt-out-and-ad-serving/ Mon, 21 Nov 2022 15:41:55 +0000 https://permutive-staging.devcms.info/blog/?p=3442 Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by […]

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]]> Permutive named one of 10 European startups building trustworthy adtech https://permutive.com/resource-library/press/permutive-named-one-of-10-european-startups-building-trustworthy-adtech/ Tue, 18 Oct 2022 20:00:08 +0000 https://permutive-staging.devcms.info/blog/permutive-named-one-of-10-european-startups-building-trustworthy-adtech/ The post Permutive named one of 10 European startups building trustworthy adtech appeared first on Permutive.

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