Cohorts Archives - Permutive https://permutive.com/resource-library/topics/cohorts/ Audience Platform - Permutive - Grow your data revenues Mon, 14 Apr 2025 10:56:34 +0000 en-GB hourly 1 https://permutive.com/wp-content/uploads/2024/05/favicon.png Cohorts Archives - Permutive https://permutive.com/resource-library/topics/cohorts/ 32 32 POSSIBLE Conference & Expo https://permutive.com/resource-library/events/possible-miami-conference-expo-2025/ Fri, 11 Apr 2025 20:03:30 +0000 https://permutive.com/?post_type=event&p=13829 Our team will be on hand to show you how Permutive’s platform helps the buy-side maximize addressability, improve ROI, and future-proof their data strategy.

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]]> Capitalising on cohorts – looking ahead https://permutive.com/resource-library/press/capitalising-on-cohorts-looking-ahead/ Wed, 20 Mar 2024 11:36:09 +0000 https://permutive-staging.devcms.info/blog/?p=4401 Learn about the importance of direct relationships and the role of cohorts in maximizing addressability and reducing environmental impact.

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]]> New Research: Framing the changing roles of the open marketplace, direct-sold and paths to profits https://permutive.com/resource-library/blog/new-research-framing-the-changing-roles-of-the-open-marketplace-direct-sold-and-paths-to-profits/ Tue, 28 Nov 2023 11:50:46 +0000 https://permutive-staging.devcms.info/blog/?p=4327 Digiday and Permutive surveyed publishers to find out how OMP and direct-sold are impacting publisher revenue.

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]]> Clarín launches technology to revolutionise audience segmentation https://permutive.com/resource-library/blog/clarin-launches-technology-to-revolutionise-audience-segmentation/ Mon, 27 Nov 2023 17:57:32 +0000 https://permutive-staging.devcms.info/blog/?p=4317 Clarín launches Proyecto Audiencias to transform advertising in Argentina and Latin America.

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]]> CairoRCSMedia achieves cookieless targeting with Permutive https://permutive.com/resource-library/press/cairorcsmedia-achieves-cookieless-targeting-with-permutive/ Tue, 16 May 2023 17:04:36 +0000 https://permutive-staging.devcms.info/blog/?p=3908 CairoRCSMedia has already seen positive results with an increase of 88% in the performance (CTR) of first-party audience campaigns compared to standard web campaigns.

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]]> MarTech Interview with Joanna Duffy, Permutive’s Product Marketing Manager https://permutive.com/resource-library/press/martech-interview-with-joanna-duffy-permutives-product-marketing-manager/ Tue, 21 Mar 2023 16:23:04 +0000 https://permutive-staging.devcms.info/blog/?p=3893 The post MarTech Interview with Joanna Duffy, Permutive’s Product Marketing Manager appeared first on Permutive.

]]> Explainer: What are Standard Cohorts? https://permutive.com/resource-library/press/explainer-what-are-standard-cohorts/ Fri, 17 Mar 2023 16:18:12 +0000 https://permutive-staging.devcms.info/blog/?p=3891 The post Explainer: What are Standard Cohorts? appeared first on Permutive.

]]> How media companies can protect addressability https://permutive.com/resource-library/press/how-media-companies-can-protect-addressability/ Mon, 27 Feb 2023 15:49:47 +0000 https://permutive-staging.devcms.info/blog/?p=3883 The post How media companies can protect addressability appeared first on Permutive.

]]> How Publisher Cohorts can create opportunities for proactive publishers https://permutive.com/resource-library/press/how-publisher-cohorts-can-create-opportunities-for-proactive-publishers/ Tue, 01 Nov 2022 12:48:22 +0000 https://permutive-staging.devcms.info/blog/how-publisher-cohorts-can-create-opportunities-for-proactive-publishers/ The post How Publisher Cohorts can create opportunities for proactive publishers appeared first on Permutive.

]]> Ranker https://permutive.com/resource-library/case-study/ranker/ Fri, 28 Oct 2022 08:22:45 +0000 https://permutive-staging.devcms.info/?post_type=case-study&p=1718 How Ranker created 1,000+ cohorts for in-session targeting across all browsers, resulting in 4X revenue.

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